About Us
Our Vision
PlayHer is a modern athletic leisure brand rooted in women’s sport and shaped by intention. Born from the belief that women deserve apparel that reflects both their athleticism and their identity, we design refined, sport-forward pieces that move seamlessly between performance, presence, and everyday life. Our collections draw inspiration from classic athletic heritage—clean lines, structured silhouettes, and enduring materials. Signature details, such as our suede elbow patches, nod to traditional sport and academic athletic culture, symbolizing discipline, craftsmanship, and timeless refinement—striking a balance between strength and sophistication that defines the modern woman in sport.
Founders' note
As athletes, competitors, supporters, and leaders, women move fluidly between performance and presence. Yet much of the apparel available to us forces a choice—either technical or fashionable, either sporty or polished. PlayHer bridges that gap. Inspired by classic athletic culture and refined sportswear, we design pieces that honor the discipline of sport while embracing tradition, resilience, and earned excellence.
— Founders, Dia Hale, Dakota Hale, and Dallas Hale
Designs
We design with intention.
We borrow from heritage.
We build for now.